Table 10 Influence relationships of the intention to adopt big data with strategic values and environmental factors (Results of analyzing the modified structural equation model)

Path Estimate S.E. C.R. p-value
Intention to adopt ← Improvement of products and services -.174 .305 -.571 .568
Intention to adopt ← Capturing of opportunities .675 .224 2.280 .018**
Intention to adopt ← Improvement in profitability -.359 .190 -1.884 .060
Intention to adopt ← Improvement in business process .736 .237 3.106 .002**
Intention to adopt ← Decision support .670 .204 2.590 .013**
Intention to adopt ← Environment outside Real Estate industry -.164 .619 -.265 .791
Intention to adopt ← Public environment .260 .284 .915 .360
Intention to adopt ← Shortening of business hours .246 .654 .376 .707
Intention to adopt ← Environment inside Real Estate industry .624 .252 1.992 .048**
Goodness-of-fit of the modified model x²=105,186 df=113, p=0.687, CMIN/DF=.931, RMR=.027, GIF=.923, AGFI=.857, CFI=1.000, NFI=.948, IFI=1.007, RMSEA=.000
**: Statistically significant at p<0.05.